Quickly & Easily Create Pro-Quality Video Content Using Nothing More Than Your Smartphone! Video is one of the most effective content channels, along with blogging and podcasting. Video allows your audience to engage on a deeper level, digest and understand in more detail and get a very real feeling of getting to know you. The willingness of people to consume video … Read More
DIY Social Media Visuals: How to Create Your Own Visual Content (Video)
A Great Tip Removes the ‘Im’ from ‘Impossible’ Any business will benefit from having high quality visual assets. I discussed this at length in my Visual Communications Primer (and video) about the principle of high quality visual assets helping you achieve ACE (Authority, Clarity and Emotional connection). For companies wanting to achieve ACE at scale, this means throwing crazy amounts … Read More
How to Take Professional Photos For Your Business With a Smartphone (Video)
Good quality photography is essential in promoting your business. In the most basic way, it shows off your products, people and processes but it does so much more than that. It speaks to the stature and quality of your brand, it helps tell your story – a thousand words at a time, and it helps you create a much more … Read More
How to Really Engage With Your Marketplace in the Social Media Age (Video)
Your Three Pink Elephants (and how to tame them!) So you’ve nailed your market niche. It’s narrow. There’s definitely a gap in the market and your customers love and trust you. You have a finely tuned product offering loads of value (essential) and all your ducks are in a row to ramp up output and really make difference. At night … Read More